According to Business Insurance’s Spotlight analysis, Marsh and McLennan generated US$11.5 billion in 2008. That figure places the New York-based firm in first place among insurance brokers worldwide.
Independent insurance brokers sell a wide range of insurance products. Offerings include personal lines insurance, commercial retail insurance, employee group benefits, reinsurance and related services.
A well-designed web presence can significantly increase online insurance sales.
The following analysis tests whether insurance brokerage firms with the highest revenues also attract the most traffic to their websites.
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