The following insurance broker websites garner the highest percentage of visits from online searches.
In first place is Brown and Brown, an independent insurance agency and brokerage firm. Brown and Brown services life, health, property and casualty insurance clients.
Gras Savoie’s website is bilingual, servicing either French-speaking or English-speaking clients worldwide after a single mouse click.
- Brown and Brown … 46.9% of total monthly visitors
- Marsh and McLennan … 39.1%
- Gras Savoye and Cie … 36.5%
- JLT Group … 35.6%
- Willis Group … 28.3%
- Lockton … 27.6%
- Arthur J. Gallagher … 21.6%
- Aon Corp … 16.7%
- BB and T Insurance Services … 9.1%
- Wells Fargo … 5.9%.
JLT Group is an international group of risk specialists and employee benefit consultants that could significantly improve on the number internet searches that arrive at their website. This is true for any insurance brokerage firm that wants to increase the number of prospective clients visiting their websites. Generating online insurance leads and sales should be a top priority, even for the world’s largest insurance brokers.
Based on the data in this review, top insurance brokers need to optimize their online website traffic. Doing so can bolster revenues from traditional face-to-face sales.
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